Ava Brodribb

You’ve seen it happen. Two countries with nearly identical GDPs. One pulls in billions in venture capital. The other struggles to fund a single startup.

You walk past the same two coffee shops every morning. One’s packed. Baristas moving fast. Smell of fresh beans. Laughter from the patio.

You’ve seen another listing that says “turnkey” and “strong cash flow” (then) spent three hours digging into the numbers only to find the owner’s salary…

Your campaign flopped. You thought you knew what your competitors were doing. You even built slides around it.

You watched it happen. A giant retailer (everywhere,) unshakable. Gone in eighteen months. Not because they ignored tech.

You walk past two cafes across the street from each other. One has line out the door. The other’s sign says “Closed for Renovation”. Again.

You’re staring at six budgeting apps. Three robo-advisors sent you welcome emails.

You’re running a business. Not a spreadsheet. Not a quarterly report. So why does your financial guidance feel like it’s written for accountants (not)…